3.1
Lighting Design
Pre-vis in our Brooklyn shop, plot delivered as a single cue stack. FOH and moving rig driven by one operator on show day — no cue-conflict between LD and stage manager.
Every layer
of a live program,
under one producer.
The capabilities below are not a menu of vendors. They are the seven production layers that run inside every WMLive engagement — from a 200-person roadshow to a 1,200-delegate summit at the Javits. Pick the layer you need staffed. We own the rest.
- 1,138 Live programs shipped, 2014–2024
- 54 Full-time producers, designers, show callers
- 99.4% On-time start rate, 412 programs in 2023
- 72 Average NPS, 187 client programs, 2023
01 /
The Work
02 /
The Stack
Seven production layers. One accountable engagement. Zero handoffs between agencies.
Every WMLive program — a 250-attendee sales kickoff, a hybrid summit with a global simulcast, a single-night incentive trip at a black-tie venue — runs through the same seven production layers in the same order. Strategy first, scenography and AV in parallel, stagecraft on site, content captured in the room, hybrid broadcast stitched to remote viewers, and post-event analytics delivered to your CRM within ten business days.
We do not subcontract the show caller on programs over 250 attendees. We do not hand off graphics to a freelancer we met last Tuesday. The 54 of us in New York and Austin, plus a vetted 200-person freelance crew network, run the entire stack under one producer who answers one phone. That is the engagement you are buying when you book a WMLive program.
What follows is the breakdown of that promise — deliverables per layer, the operator who runs it, and a recently shipped engagement that proves the layer on a real stage.
- 01Strategy
- 02Scenography
- 03AV & Stagecraft
- 04Content Capture
- 05Hybrid Broadcast
- 06Show Calling & Live Direction
- 07Post-Event Analytics
03 /
Layer 01
01 Strategy — locked before a single cable is coiled.
Strategy is the part of the engagement where objectives, audience, and run-of-show get nailed down before any gear is rented. No producer on our team walks a venue walkthrough without a signed-off strategy doc in hand.
Deliverables
What ships from the Strategy layer.
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Event objectives & success metrics. One document, signed by your CMO and our executive producer, defining the three to five outcomes the program is measured against — qualified pipeline, retention, mindshare, internal alignment.
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Audience segmentation & journey map. Tier-1 vs. tier-2 attendee profiles, content tracks per tier, and the touchpoints each tier touches across pre-event, on-site, and post-event.
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Run-of-show architecture. Minute-by-minute arc, speaker slot logic, transition choreography, and the contingency tree for every key moment — drafted in our proprietary RunSheet OS platform.
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Budget allocation model. Spend curve across the seven layers, with line items your finance team can stress-test against scenarios before contract signature.
02
The Work / Scenography
Stages we build in our own shop — and ship to your venue in 72 hours.
Scenic design at WMLive starts at our 18,000 sq ft Brooklyn fabrication facility, not at a rental house. Every set is engineered to your run sheet, pre-rigged in-house, and loaded out on a single truck with a numbered crate manifest — so load-in reads like a swap, not a build.
- In-house build Custom scenic shipped from our Brooklyn facility to your venue in under 72 hours.
- Crew: 54 in-house Designers, fabricators, and show callers on staff — never subcontracted on the day.
- Recently shipped Mainstage set + 14 ft LED portal for the 2023 Gartner CSO Summit, Javits Convention Center, 1,200 attendees.
03
The Work / AV & Stagecraft
Lighting, audio, video, and show calling — run by one producer, on one run sheet.
Lighting cues, mic checks, video roll-ins, and the show caller's countdown live on a single RunSheet OS timeline. When the keynote needs to flex, your producer moves four cues at once instead of routing a change through four subcontractors.
3.2
Audio & Comms
Front-of-house mix, stage mic plots, and a dedicated producer comms channel (Riedel / Unity) — wired so the show caller can re-ride any cue 30 seconds before doors.
3.3
Video & IMAG
LED walls, projection blends, and IMAG feeds paced to RunSheet cues. Switching is built into the show caller's stack — graphics, lower-thirds, and roll-ins fire on the same beat as the lighting transition.
3.4
Show Calling
A single WMLive show caller owns the script from doors-open to load-out — managing stage, talent, and AV from a unified prompt. The result: a 99.4% on-time start rate across 412 programs in 2023 (doors-open within 5 minutes of announced time).
04
The Work / Content
Editorial that lives between the sessions, not after them.
Our producers script the keynote, storyboard the opening video, and ship the social cutdowns — so the narrative across stage, screen, and feed feels like one campaign, assembled by one team.
04.A
Featured service
Keynote & Session Scripting
In-house editorial producers draft, ghost-write, and tech-rehearse every keynote, breakout, and fireside chat. We work from your leadership team's source material — not generic AI stubs — and we lock copy before run-of-show, so your executives walk on stage rehearsed, not surprised. Deliverables include speaker prep docs, teleprompter rigs, and an on-call script supervisor backstage.
Scope the script →04.B
On-Stage Video & Openers
Branded sizzle reels, opener films, and pre-session stingers produced in our edit suite and cued straight into RunSheet OS — so video rolls land on the same beat as the lighting change.
04.C
Social & Cutdowns
From the same multi-cam capture, our editors ship vertical cutdowns for LinkedIn, X, and YouTube Shorts within 48 hours — plus a longer recap piece for owned channels. The average post-event qualified-lead uplift reported by our B2B clients runs 3.4x versus the host company's blended inbound rate.